Bittersweet Brands is home to Australian Bitters Company, Bittertales, and Twisted Shaker - a growing portfolio built on balance, innovation, and exceptional flavour.
Australian Bitters Company
Crafted with precision. Trusted by bartenders. A modern expression of classic cocktail bitters.
Bittertales
Bright, bold, and contemporary - bitters designed for today’s drinkers and tomorrow’s cocktails.
Twisted Shaker
Ready-to-serve cocktails made with balance, craft, and effortless ease.
About Us
The Art of Balance
Bittersweet Brands is a family-owned, Australian beverage company built on a simple idea: great beverages are crafted through balance. Balance of flavour, balance of craft, balance of innovation and discipline. From cocktail bitters to ready-to-serve cocktails - and into emerging spirit and non-alcoholic categories - we create products that honour this philosophy.
Our portfolio includes Australian Bitters Company, Bittertales, and Twisted Shaker, each offering a distinct expression of flavour and craft. All our products are made in Sydney, in an HACCP-certified, GMP-compliant, FDA-registered, and Kosher-certified facility, reflecting our commitment to precision, safety, and ingredient integrity.
We source botanicals and ingredients from across Australia and Asia, working with trusted growers who meet strict standards for quality, purity, and responsible practices. This sourcing approach allows us to work with vibrant, diverse botanicals while maintaining full transparency and traceability.
As we grow, The Art of Balance guides every decision: how we source, how we craft, how we innovate. Our goal is to build Australian beverage brands that stand confidently on the world stage, defined by clarity, consistency, and exceptional flavour.
About Us
The Art of Balance
Bittersweet Brands is a family-owned, Australian beverage company built on a simple idea: great beverages are crafted through balance. Balance of flavour, balance of craft, balance of innovation and discipline. From cocktail bitters to ready-to-serve cocktails - and into emerging spirit and non-alcoholic categories - we create products that honour this philosophy.
Our portfolio includes Australian Bitters Company, Bittertales, and Twisted Shaker, each offering a distinct expression of flavour and craft. All our products are made in Sydney, in an HACCP-certified, GMP-compliant, FDA-registered, and Kosher-certified facility, reflecting our commitment to precision, safety, and ingredient integrity.
We source botanicals and ingredients from across Australia and Asia, working with trusted growers who meet strict standards for quality, purity, and responsible practices. This sourcing approach allows us to work with vibrant, diverse botanicals while maintaining full transparency and traceability.
As we grow, The Art of Balance guides every decision: how we source, how we craft, how we innovate. Our goal is to build Australian beverage brands that stand confidently on the world stage, defined by clarity, consistency, and exceptional flavour.
Leadership Team
Bittersweet Brands is a family-owned company guided by a leadership team with deep expertise across global beverage development, brand building, operations, and commercial strategy. Together, they set the vision, shape the portfolio, and ensure every decision reflects The Art of Balance.
Founder & Chief Executive Officer
Sahil Beri
Provides strategic direction for Bittersweet Brands, shaping long-term vision, portfolio development, and the company’s commitment to balance, craft, and innovation. Leads the creation of new beverages across emerging categories, shaping flavour development, formulation, and product design while ensuring every innovation reflects The Art of Balance.
Chief Sales & Marketing Officer
Genevieve Jodhan
Leads brand strategy, commercial growth, and market development. Manages storytelling, positioning, and Bittersweet Brands’ global expansion. Guides brand development in various markets, oversees marketing campaigns, trade activities, and consumer insights to guarantee consistent and purposeful representation of each brand in the portfolio.
Finance & Compliance Director
Eric Yu
Guides the company’s financial strategy and regulatory framework, supporting sustainable expansion and safeguarding the operational integrity of every brand in the portfolio.
Press
Sep 3, 2025
Australian Bitters Enlists Indie Creative Agency Fuller To Capture The Attention Of US Bartenders.
Jul 15, 2025
Meet the maker: Sahil Beri, the man on a mission to put Australian Bitters on the global map.
Contact Us
If you have any questions or wholesale queries, please fill in this contact form, and our team will reach you back as soon as possible.